By Emily J. Zibart on Posted in AdvertisingYou wouldn’t label your product “red” if inspection reveals it to be blue. Similarly, a product or service should not be touted as “green” if it is not demonstrably environmentally friendly. The Federal Trade Commission (FTC) imposes limits on the commercial use of terms such as “green,” “eco-friendly,” “recyclable” and “environmentally friendly” as part of its effort … Continue Reading
By Robb S. Harvey on Posted in Advertising,FranchiseNearly every franchisor has suffered threats of litigation based upon the actions of its franchisees. These threats are not necessarily limited to claims stemming from the franchisees’ delivery of services (from mold remediation to serving tasty food which does not result in gastro-intestinal distress), but may extend to those arising from the franchisees’ employment decisions. … Continue Reading
By Heather J. Hubbard on Posted in Advertising,InternetThe FTC has been busy in 2011 with a flurry of investigations and settlements for online privacy violations. Below is a summary of two of the more publicized investigations and settlements. Glitch in Opt-Out Program. Chitika, an online advertising company, claims to have promptly corrected a “glitch” in their opt-out program that removed users from … Continue Reading